Local SEO is becoming more and more popular, especially since geographic based marketing is catching up. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.
You might find this rather shocking but the truth is that bad reviews aren’t really negative. No matter your efforts to make your business perfect, there is always something that can be made better. Therefore, if users find that a business has only positive reviews mentioned everywhere, they might actually think something is wrong. They might even end up searching for a company they think is more reliable and that they feel they can trust. This simply proves that bad reviews aren’t all negative. They are simply part of your company and should be treated as such. Actually, it’s a perfect opportunity for you to make your product or service better to meet the demands of your customers, which will only serve to improve your reputation.
The content of your site needs to be optimized and targeted towards the area you need to rank for. This will make your site more attractive to local internet users and also to the search engines. In other words, if you’re aiming at some area, you should write things related to it and are important to those people. You need to write on topics that they find interesting and are related to them on more than one level. Thinking a little outside the box can prove helpful in this case because your main purpose is to connect with your readers at a local level, which can only be achieved when your content discusses their interests.
Additionally, you should make sure to add to your website a local telephone number. Since search engines can’t understand it, make sure your phone number is mentioned in text. Go for a real phone number that shows that you’re a real company, which means 800 numbers shouldn’t be an option.
Why is that? They might look good and professional but they don’t show where you are located. Thus, the key is to ensure your phone number is real.
Overall, the previous tips show that local SEO is at the beginning and there will be much more to come with the variety of localized services being launched. It might take a while for you to enjoy the benefits of this local SEO, but once you know the dynamics, you won’t look elsewhere.