SEO copywriting is in the simplest form of writing for the search engines, in the most logical manner. In other words, you’re writing for the web while keeping your prospects and search engines in mind at all times. This type of writing creates content for sites that makes sense to readers but also causes you to rank higher on the search engine results page. This is not to be confused with keyword stuffing. You can’t just take the copy from your website and then fill it with keywords. The idea behind SEO copywriting is that today’s search engines have gotten a lot stricter and are always looking for original content that is constantly updated on a regular basis, which will rank your page higher. If your goal is to reach both of these targets, SEO copywriting techniques must be employed. This article will be exploring various methods to get the most out of your website and get targeted traffic from the search engines with the right content.
The first rule of SEO copywriting is to develop high quality content that connects with the reader. Content was always the most important factor and will always trump any other area of the website. Google, and the other top search engines, value high quality, well structured content. What you want is for your readers to find high value in your content so that they link to it and also tell others by word of mouth. You can get even more exposure by letting Google notice many backlinks to your page, which will rank you higher in the search results. One of the most important factors that you need to keep in mind while writing good content is that you should use different variations of words and at the same time keep them relevant to the title. If you want your content to be seen by the search engines as informative, make sure you don’t use repetitive keywords. On the other hand, if you use a wide level of vocabulary that is related to the topic, then the search engines will see your page as highly authoritative. Google uses LSI, or Latent Semantic Indexing, to determine how valuable a piece of content is. That’s why it’s always important to use keyword synonyms along with the keywords you’re aiming for.
Those are the do’s and now come the things to avoid when writing for the web. Don’t use flash; it really goes against your goal of high ranking. Flash wont’ help your SEO results at all. The search engines cannot read flash and it’s a real pain since it takes a long time to load.
To make matters worse, search engines can’t even index information embedded in those Flash files. The entire idea of search engine optimization is to make your content readable by search engines. If you don’t want to drive away your visitors, don’t use Flash.
Last but not the least; you should use 4-5 keywords at the max in your file names. To help with SEO, make sure you include keywords in your file name. Not only that, but it’s logical to use these keywords when naming the directory where the file will be kept.
If you want to get the most out of your website, and you want to get the most traffic, you should aim to write content in the most creative way without ignoring the search engines.