Search engine optimization has evolved in the past few years, and nowadays you can actually get a site ranked for your desired keyword and get targeted traffic coming your way. You will need to look at everything such as backlinks, Google’s plus one feature and on page factors. Without focusing your efforts on improving your on page SEO, it won’t help even if you do extensive link building; so you need to work on your site’s on page SEO first, before going to the off page stuff. You can make your efforts more effective when you include the following practices for on-page SEO.
One of the most important things that you need to figure out are the keyword phrases you want to target the most. Making your on page SEO work in your favor is knowing which keywords you are honestly going after. You need to put in some research time and figure out the keywords that you are going to go with. You don’t have to spend gobs of money on buying high tech keyword mining tools for this purpose. The free ones, like the “Google Keyword Tool” and you will be fine. It’s good to pick the keywords for which competition is not already fierce. It should help you gain a good level of traffic. Once you’ve found one of these kinds of keywords, getting results through your on page optimization will be quite a lot easier.
The question about content length just depends on how well you write and if the information is perceived to have good value. But do not sacrifice SEO just for your readers, or the other way around; it is not hard to incorporate your keywords into good content. The SEO rewards that come from longer content that is good are more powerful than shorter content. The search engines know if your content is poor due to the bounce rate and time spent on site. Long paragraphs that go on forever are not good for readability, so what you need to do is find more information on that subject.
Lastly, make sure you’re placing your main keywords or phrases in the meta title and meta description tags. Over the last years the search engines have come a really long way. They’ve turned more intelligent when it comes to learning about webpages. If your primary keywords are in your meta title and description, you are telling Google and the main search engines precisely what each page is all about. When you are dealing with search engines, it’s really important to be clear and to the point. Make their job easy, not difficult. There is a bit more to this on-page SEO story, and that is why this article is just an introduction to it. You can see this very clearly on the first page of Google, and all you really have to do is just start looking a little closer at them. The majority of the marketers don’t really care much about on page SEO, but this attitude will only spell doom for your site SEO wise. Taking things a bit at a time is best especially when you are just learning about it.