It’s easy to feel like the more things change the more those same things stay exactly the same. This is the way things are with title tags for sites and blogs. Try to get over the fact that the cliche is terrible and accept that it is the truth. The reason, in this instance, is that social media has been embraced so much by search engines. What you’re going to discover is that title tags find their way back to you even though social media portals and that Google uses them when figuring out your SEO score. Here are a few things that you need to understand about creating effective title tags.
In the past, the title tag for your site was exclusively for SEO and the search engines, or search marketing. But that isn’t actually the case anymore–at least in terms of exclusive use. Social media is at the root of this shift. To use one example, if a site gets shared through social media, what do you think is going to show up for that page? It’s the truth: that important title tag–it’s the main reason that you need to make sure that it is a relevant keyword phrase for both that page and your home page. Another thing and this goes back to the original intent for the title tag; Google is using these mentions on social media now as one of the factors for ranking. Designing a new website always requires keeping SEO in mind, along with making something that is innovative. Whenever you build a site, the phrases you choose to rank for should be both difficult and easy. Then you focus mainly on getting all the PR you can to the easier pages. You should still backlink for the harder phrase pages, but do most for the easier phrases. What you will find is the easier pages will obviously get ranked sooner, and then they will help to lift up your harder phrase pages. It is possible to execute this plan of action; however, this is not a new strategy at all.
You already know that online reading habits tend toward the scanning and skimming side of things. It is best to choose things and words that are sure to jump out and grab peoples’ attention. For example, people pay more attention to the first part of a sentence than the second half. So you need to use words in the first half of the sentence that will make the reader slow down for the second half.
Apply this same strategy to your title tags: the most important keyword phrase needs to be near the beginning. So you really have to play with this and find the right balance between the two ideas. There aren’t a whole lot of rules that you need to remember with title tags–they’re pretty simple to understand. If you aren’t yet that well versed in SEO, do yourself a giant favor and change this. You can find all sorts of amazing books and ebooks on the subject but you need to be sure that you are finding out your information from sources that are credible.